![]() ![]() ![]() In business, it is not about choosing between right or wrong, but about choosing between two rights or two obligations. These philosophies are often disparaged as representing the truth as an absolute rule even if it leads one to ignore situations in which lying might as well be justified. Immanuel Kant contended that moral principles could be known as a result reason alone, for him our actions are moral only when they are done out of our sense of duty to be fair and honest. A moral person not only must achieve just results through acts but also must employ the proper means and act with good intentions. Conversely, deontology experts asserted that certain principles are right or wrong regardless to their consequences. Knowing this, it looks that many PR approaches are utilitarian in nature. ![]() It appears that the principle might be useful way to distribute the greatest good to greatest number, if and only if the decision-makers are able to make an accurate judgment about the potential outcomes and that those outcomes go beyond the self-interest of those making the moral choice (Parsons, 2008). In the view of people, this approach often results in the position that the end justifies the means. Eminent theorists of utilitarian, John Stuart Mill believed that neither the intent behind the action nor the fundamental rightness or wrongness of the action is at issue, only the consequences. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |